MKT202: Identify and Describe the major Market Segmentation Variables for Consumer Markets: Marketing Management Assignment, SUSS, Singapore

Study Unit 3
1. Identify and describe the major market segmentation variables for consumer markets.
2. Apply the appropriate segmentation variables to segment a consumer market.
3. Summarise the key criteria for effective market segmentation.
4. Discuss the different levels of market segmentation.
5. Differentiate the various possible types of market segments targeting.
6. Summarise brand positioning.
7. Explain how a company can develop and establish an effective positioning in the market.
8. Employ an effective positioning for a product in a given scenario.
9. Differentiate between points of difference and points of parity.
10. Discuss how brands may be differentiated using different strategies.
11. Explain the different types of differentiation strategies.
12. Employ appropriate differentiation strategies to market a brand effectively.
13. Discuss the different life cycle patterns.
14. Describe the stages of the product life-cycle
15. Discuss the different marketing strategies used at each stage of the product life cycle.
16. Implement appropriate marketing strategies for a product at each stage of the product life cycle.
17. Discuss the factors that draw companies into the international market.
18. Analyse potential markets and select appropriate markets to enter.
19. Explain the various types of market entry strategies into a foreign market.
20. Execute the most appropriate market entry strategy in a given scenario

Study Unit 4
1. Explain a product.

2. Analyse the five levels of a product.
3. Express products by their classification.
4. Discuss the possible product and service dimensions that a company can adopt to achieve differentiation.
5. Propose carious product or service dimensions to differentiate a product offering.
6. Discuss how companies can effectively build and manage its product mix and product lines.
7. Demonstrate how the four dimensions of the product mix may be used to develop effective marketing strategies.
8. Describe the different types of product mix pricing.
9. Apply the appropriate product mix pricing to maximize profits for a total product mix.
10. Explain services.
11. Identify and describe the different categories of service mix.
12. Discuss the four distinctive characteristics of services.
13. Analyze a service using the four distinctive characteristics of services.
14. Develop appropriate strategies to overcome the challenges of marketing a service.
15. Discuss the price and its role in the marketing mix.
16. Explain how consumers process and evaluate prices.
17. Discuss the key steps involved in setting prices.
18. Apply the key steps in setting a price for an offering
19. Discuss the various price adaptation strategies.
20. Employ the relevant price adaptation strategy to a given scenario