IBUS3005 International Business in Emerging Markets Assessment 2, 2026, Singapore

IBUS3005 Assessment 2: Group Project (30%)

• Each student is required to work in a group, submit a group report (2000 words +/- 10%), and present their group work (10 minutes).
• The group report is due on Sunday of Week 12 by 11:59 pm, and group presentations will be done in Week 10 and Week 11.

Assessment Purpose

The purpose of the assessment task is to gain experience working in teams and facilitate learning on emerging markets in the rapidly evolving international business environment. Students will work in teams to prepare a report detailing the internationalization process and recommendations for the emerging market strategy.

Assessment Structure, Requirements, Guidelines, and Rubric

➤ Use the learning from the course.

➤ Use the report format below. The included recommended word count is approximate.

Section 1. Introduce the Selected International Organization (100 words) = Discuss the international organization your team has selected for the assessment, primarily focusing on advising the reader on (a) why it is essential to study the selected international organization, and (b) why study it now, concerning emerging markets?

Section 2. Discuss the Context (300 words) = Provide a brief overview of the organization, such as its size, profits, number of staff, head office, worldwide office locations, key products and services, and general business characteristics of the industry/sector that your selected international organization operates in.

Section 3. Select and Critically Analyse an Emerging Market (500 words) = Utilize the course content covered from Week 1 to Week 10 to select and critically analyse an emerging market that you recommend that the selected international organization should consider for internationalization and/or business expansion.

Section 4. Recommend an Emerging Market Strategy (1000 words) = Incorporating the recent events in the international business environment especially those concerning the home country of the selected international organization and the emerging market that you have chosen (in Section 3) for further consideration, recommend an emerging market strategy to either revise a specific existing emerging market strategy or propose a new one.

Section 5. Summary and Conclusion (100 words) = Provide a summary of your findings to conclude the report.

Section 6. Presentation (10 minutes) = Present your work.

Section 7. References (Note: This section is not counted towards the word limit)

Section 8. Appendices (If any: Note: This section is not counted towards the word limit)

IBUS3005 A2 Marking Rubric