HBC263: Your job is to Teach Business People how to Overcome Cultural Differences When Dealing with Overseas customers, Manuscript :Cross-Cultural Intelligence at the Workplace Assignment, SUSS, Singapore

Manuscript

Your job is to teach business people how to overcome cultural differences when dealing with overseas customers. You have been invited by a big multinational American company to give a speech on cross-cultural understanding in management to the sales managers of the company. The American company has decided to enter X-market (kpop market)

First, you define what culture is and talk about the importance of doing your homework properly before conquering new markets. Next, you describe X-country(South Korea) (using cultural theories that you find relevant and you point out the differences between South Korea and America and the possible pitfalls.

You might want to spice up your speech with examples of companies that did not do their homework properly before entering a new market