SM9532: You are Employed by a Consulting Company and your Company has been Approached by Patanjali Ayurved Limited Seeking Advice & Conduct a Research-Based Strategic Analysis: Strategic Frameworks and Cultural Contexts in International Management Assignment, NU, Singapore

Assignment Instructions:

Patanjali Ayurved Limited, based in Haridwar, Uttarakhand, India, is a fast-growing mineral and herbal products manufacturer founded in 2006. With the growing competition in the domestic market, the company plans to go global.

With the planned international expansion, the company now needs to make a decision about choosing ‘one’ from three countries that have the highest potential for success. The three countries are Germany, Japan, and Turkey. Given the limited financial resources, only one of these countries is to be targeted. The choice is up to Patanjali Ayurved Limited. You are employed by a consulting company and your company has been approached by PatanjaliAyurved Limitedseeking advice for making the above decision.  Now, you are required to conduct a research-based strategic analysis addressing the following tasks.

Part 1: Applying the CAGE framework, identify the differences or distances between the home and each of the potential host countries, and brief implications of those differences or distances, for crafting international strategies.

Part 2: Using the triple AAA framework, identify what should be the relatively most important aspect (Arbitrage, Adaptability, or Aggregation) to focus on for the firm to create value in the chosen host country to start with. Briefly reflect on how this aspect may shift over time as the firm grows in the chosen country.

Part 3: Briefly discuss TWO key challenges identified in your analyses above (Part 1 and Part 2) that should be taken into account before starting operations in the chosen country.

Mapping to Programme Goals and Objectives

This assessment will contribute directly to the following Undergraduate program goals and objectives.  

1. Knowledgeable about the theory and practice of international business and management

1. Acquire knowledge of functional areas of business and management.

2. Acquire knowledge of specialist areas of business.

3. Apply their knowledge to business and management contexts.

4. Conduct contemporary research into business and management.

2. Skillful in the use of professional and managerial techniques and processes

1. Provide evidence of self-reflection as a means of informing personal development planning.

2. Demonstrate effective interpersonal communication skills and the ability to work in a team.

3. Demonstrate critical thinking skills

4. Demonstrate problem-solving skills.

3. Aware of ethical issues impacting business and professional practice

1. Identify an ethical dilemma in a business situation

2. Suggest ethical solutions to this dilemma

4. Employable as graduates

1. In the context of securing graduate employment, demonstrate the skills of self-presentation.