Peter Uses a Mobile App Called Goggles to Search for Information: Business Analytics Assignment, SMU, Singapore

QUESTION 1

Peter uses a mobile app called Goggles to search for information while on the go. His location is tracked by the Goggles mobile app. Goggles sell Peter’s and other users’ location data to a company called DataBuyers, which also buys people’s location data that use other companies’ mobile apps. Later, a Ph.D. student from a major university purchases location data from DataBuyers to conduct research on mobile information needs. In this big data industry supply chain scenario, who comprises the raw materials and who comprises the customer?

1. The raw materials are Goggles, the customer is Peter.
2. The raw materials are the Ph.D. student, the customer is DataBuyers.
3. The raw materials are Peter, the customer is a Ph.D. student.
4. The raw materials are DataBuyers, the customer is Goggles.
5. The raw materials are Goggles, the customer is DataBuyers.

QUESTION 2

Alice is very much Interested in watches and starts searches for them on the Web. Soon, she realizes that watch advertisements begin appearing on the various Web sites and social media platforms she visits. She is eventually enticed by these advertisements and begins buying watches even though she does not need them. This scenario most likely describes an example of _.

1. digital market manipulation
2. prejudiced algorithms 

QUESTION 2

Which of the following is NOT true about data warehouses?

I. It is possible that certain users cannot see parts of the data in a data warehouse.

II. Data marts must be created as part of a data warehouse.

III. Human expertise is needed to decide what data gets stored in a data warehouse.

IV. The primary aim of data warehouses is for processing large amounts of live transact

1. I only
2. II only
3. III only
4. IV only
5. I and II
6. I and III
7. II and IV
8. I, II, and III
9. II, III, and IV
10. All of the above
11. None of the above