BM0642: Read the Article on ‘The Future of Broadcast TV was Bleak. The Pandemic has made it Worse’: Broadcast Media Management & Programming Essay, NYP, Singapore

Learning Outcomes

After the completion of this project, learners will be able to:

1. Describe the development in media programming by considering the audience’s consumption habits, market competitions across different platforms, and external factors influencing programming decisions.
2. Analyze the future of broadcast TV with reference to the target audience, competitions, and the external environment.
3. Derive meaningful conclusions and recommendations on programming strategies that remain relevant in the evolving media content landscape.

Requirements

1. Read the article on ‘The future of broadcast TV was bleak. The pandemic has made it worse’. https://buffalonews.com/2020/05/21/the-future-of-broadcast-tv-was-bleak-the-pandemic-has-made-it-worse/
2. Describe the current media content and consumption trend, by summarising the main points highlighted in the article.
3. Answer this question ‘Can broadcast TV survive?’ by considering the following areas mentioned in the article:
   • Target audiences
   • Market Competitions
   • External factors
4. Your analysis should include:
   • Points mentioned in the article.
   • Additional secondary research which is related to the topic.
5. Form meaningful conclusions and recommendations on programming strategies that remain relevant to media players.
6. Prepare a written report on your research and analysis.