BUS371: You are Currently the Chief Operations Officer (COO) for SS Limited (SSL), a Medical Equipment: (Online) Doing Business with China Assignment, SUSS, Singapore

Background information

The Covid-19 pandemic has disrupted the livelihood of many people but at the same time, creating opportunities for many businesses in China. One such industry is the medical equipment industry. Shortages in personal protection equipment (PPE) such as surgical masks and ventilators are driving up demand.

You are currently the chief operations officer (COO) for SS Limited (SSL), a medical equipment company based in Singapore. SSL is contemplating setting up a plant in China to capitalize on the rising demand for PPEs. However, the speed of market entry and securing of the supply chain necessary for the operations are critical success factors in this venture.

As COO, you have been tasked to spearhead this market entry initiative.

Question 1

Prepare a feasibility assessment report for the board of directors. In this report, you will illustrate how ALL the factors below and/or other factors are important to convince the board of directors that the China venture is feasible.

1. Current global trends.
2. Location in China that is suitable for the business.
3. Manpower needs.
4. Regulatory constraints.
5. Financing for the venture

Use relevant descriptive statistics and graphs to support the analysis where necessary.

Limit your answers to no more than 1500 words.

Question 2

Analyze the business structure that is most suitable for SSL Limited as it ventures into China. Appraise the selected structure by stating the reasons for your recommendation in relation to the background information provided.

Assess the potential implication of the Singapore-China Avoidance of Double Taxation Agreement on this venture.