MKT498 Selected Topics on Digital Transformation Assignment SUSS Sample Singapore
The digital world is changing at an exponential rate, which makes it difficult for marketing professionals to keep up. This course will explore the many forces of disruption and innovation that shape today’s realities in this rapidly evolving landscape; including several important new areas such as Internet-of-things, social media platforms like Facebook or Twitter etc.
Sharing economy businesses oriented around online marketplaces where people can rent out their personal assets instead investing them into property markets who have been slowing down lately due to high rental costs across most parts worldwide – all while also providing opportunities others didn’t think imaginable before jumping to the end!
There are a lot of different forces that are happening in the digital world right now and it can be difficult for marketing professionals to keep up with it. This course will explore the many forces of disruption and innovation that shape today’s realities. One area that is quickly changing is the internet of things . With so many devices connected to the internet, marketing professionals are starting to see a lot of new opportunities.
The course covers several increasingly important new areas such as the Internet of things, social media and platform strategy. It also deals with digital transformations in depth – how they’re disrupting marketing today while shaping tomorrow’s realities: many forces are at work that shape our world; these innovations happen exponentially fast so it can be hard to keep up!
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Assignment Brief 1 : Examine the impact of the Fourth industrial revolution on businesses
The Fourth industrial revolution is defined as the process of automation and robotics that will be used in factories. This includes 3D printing, artificial intelligence, driverless cars and many other new technologies.
The impact on businesses has been significant because these innovations can reduce labor costs while also improving quality of life for employees with things like fewer hours needed per day or more creative ways to engage their brain power instead of just sitting at a desk all day long. It’s predicted that there will be an increase in demand for goods and services which could create opportunities for entrepreneurs who are ready to seize them!
On the whole, this is an exciting time to be a business owner and it’s sure to bring Significant Changes to the Way We Do What We Do. So if you’re looking to get ahead of the curve and stay ahead of the curve, consider exploring these new technologies and how they may impact your business. As we continue to move into the fourth industrial revolution, many businesses are looking to capitalize on this time period by exploring new technologies. While some have seen success, others are still struggling to keep up.
One such business is 3D printing. 3D printing is a technology that allows you to print things directly onto materials. This can be very helpful for businesses that need a few things quickly, or for businesses that need to produce a high-quality product.
While 3D printing is growing rapidly, there are still a few things that need to be done in order for it to be successful. One such thing is making sure that the materials you use are of good quality. 3 D printing uses a variety of materials, so you want to make sure that you’re using the best materials that will help your printer work properly.
Assignment Brief 2 : Critique the impact of the Internet of Things on business practices
The Internet of Things will have a significant impact on business practices in many ways. First, it will allow businesses to collect more data than ever before about their customers’ purchasing habits and preferences. This information can then be used to make better product recommendations, improve customer service, and tailor marketing campaigns accordingly.
Second, the IoT allows businesses to connect physical assets with digital assets over an automated, secure communication network without human intervention at any point along the chain – from the production floor all the way up through consumers’ homes or offices where devices are connected wirelessly via WiFi or Bluetooth Low Energy technology . The automation aspect enables these “smart” devices to work in spite of natural disasters or power outages, which can impact demand for goods and services.
Third, the IoT also opens up new business opportunities for companies that are able to manage their data more effectively and efficiently. For example, businesses that are able to identify patterns in customer data can use this information to make better decisions about who to market to, what channels to use, and what products or services to offer. Additionally, companies can use the data collected by IoT devices to develop sales forecasts and pricing models for new products or services.
Fourth, the IoT has the potential to change the way we live and work. For example, businesses that are able to build custom Koch -designed automation systems for their plants or factories can save costs and increase production. Additionally, businesses that are able to connect their businesses with the public WiFi and Bluetooth networks can be more easily reached by customers. In addition, businesses that are able to develop smart contracts that allow for secure transactions over the web can make it easier for customers to buy products or services.
The Internet of Things will change the way we do business. For example, a retail store could have an “Internet of Things” system that monitors customer behavior and automatically sends alerts to staff when it detects unusual activity or patterns. Staff could then respond quickly to address any issues immediately.
The IoT is also helping businesses improve their efficiency by allowing them to collect vast amounts of data about their operations without having to invest in expensive equipment or infrastructure. This information can be used for everything from optimizing inventory levels to tracking customer trends and solving problems like fraud detection. This technology will make it easier for customers to buy products or services, and it will make businesses more innovative and efficient.
Assignment Brief 3 : Appraise how e-commerce businesses outcompete traditional companies
There are a few reasons why e-commerce businesses outcompete traditional companies. First, e-commerce businesses have a lower overhead because they don’t have to maintain physical stores. This allows them to keep their prices lower and still make a profit. Second, online businesses can reach a larger audience than traditional businesses can, since they aren’t limited to customers within a specific geographical area.
Lastly, online businesses can track customer behavior and preferences more closely than traditional businesses can, which allows them to make more informed decisions about what products to offer and how to market them.
If you’re an e-commerce business, you have a few advantages over traditional businesses. First, e-commerce businesses don’t have to maintain physical stores. This means they can keep their prices lower and still make a profit. Second, online businesses can reach a larger audience than traditional businesses can. This is because they are not limited to customers within a specific geographical area. Third, online businesses can track customer behavior and preferences more closely than traditional businesses can. This means they can make more informed decisions about what products to offer and how to market them.
There are several advantages to having an online business. One of the biggest advantages is that e-commerce businesses can reach a larger audience than traditional businesses can. This is because they are not limited to customers within a certain geographical area.
Some other advantages to having an online business include that they can track customer behavior and preferences more closely than traditional businesses can. This means they can make more informed decisions about what products to offer and how to market them.
Another advantage to having an online business is that it can reach a larger audience than traditional businesses. This is because they are not limited to customers within a certain geographical area. In addition, online businesses can track customer behavior and preferences more closely than traditional businesses can. This means they can make more informed decisions about what products to offer and how to market them.
Assignment Brief 4: Identify opportunities and leverage on the sharing economy
The sharing economy is an opportunity for people to make extra income by renting out their properties or assets. It’s also a way for people to save money on items or services that they would usually have to purchase.
Some of the most popular sharing economy platforms include Airbnb, Lyft, and Uber. These platforms allow people to connect with others who need temporary housing, transportation, or services. By using these platforms, people can save money while also helping others in their community.
There are a few opportunities in the sharing economy that can be leveraged. One is the opportunity to share resources, such as carpooling or co-working spaces. Another is the opportunity to share services, such as dog walking or house cleaning.
The sharing economy has also created opportunities for people to make extra income by renting out their belongings or services. For example, people can rent out their apartments on Airbnb, or rent out their cars using Uber or Lyft. By leveraging these opportunities, people can save money and earn extra income.
If someone is looking for a way to make extra money, they may be considering the sharing economy. This type of economy allows people to connect with others who need temporary housing, transportation, or services. By using these platforms, people can save money on items or services that they would usually have to purchase.
One opportunity that the sharing economy has not yet fully taken advantage of is the opportunity to give back to the community. By participating in the sharing economy, people can offer their services or goods to others in need. This can be an easy way for people to help others without having to purchase anything. The sharing economy has a lot of potential for helping people save money and make ends meet. By using these platforms, people can have a lot of fun while also helping others.
The sharing economy provides opportunities for people to monetize their underutilized assets and skills. For example, someone who has a spare room can rent it out on Airbnb, and someone with a car can use Uber or Lyft to make money by giving rides. These types of opportunities are available through online platforms that connect people who need something with people who have something to offer. The sharing economy is also a great way to save money. For example, instead of buying a lawn mower, you can borrow one from your neighbor through the sharing economy platform NeighborGoods. And instead of paying for a gym membership, you can use the fitness equipment at your local park through the sharing economy platform ParkCircle.
Assignment Brief 5 : Evaluate the importance of marketing analytics and its application in businesses
Marketing analytics is the science of measuring and analyzing marketing campaigns to determine their effectiveness. It involves using all kinds of data, including web traffic stats, social media engagement rates, email statistics and more to measure how well a company’s marketing message is being received by potential customers.
Businesses use these measurements to make changes in future campaigns if need be; for example changing ad copy or design based on what they learn from these analyses. The application in businesses goes beyond just advertising messages though – it also encompasses customer behavior tracking systems which monitor everything from purchase intent levels down to individual product sales . This information can help businesses optimize supply chain efficiency, measure performance against targets and more. Marketing analytics is the application of statistical analysis to marketing data. It helps marketers understand their customers better, which in turn helps them design campaigns that are more effective.
Marketing analytics can be used for a number of different purposes, including:
- Measuring customer sentiment toward a product or company
- Forecasting future sales
- Targeting specific demographics or psychographics
The most common way marketers use marketing analytics is by tracking online behavior using web panels or e-mail lists. This information can then be correlated with other data sets like purchase history and demographic information in order to get an even clearer picture about who your target audience really is.”
Chase’s intent levels for a certain product can be determined through customer data. This data can be retrieved through surveys, focus groups, or other customer interactions. This information can then be used to optimize the supply chain efficiency, measure performance against targets, and more. As marketers, we understand that our success depends on the success of our competitors. To stay ahead of the curve, we need to be able to understand and analyze our customers better than they understand themselves. This is where marketing analytics comes in.
Marketing analytics can help you understand how your customers are feeling, what they’re looking for, and what their reasons for buying your product or service are. It can also help you determine how best to reach and engage your target audience.
Assignment Brief 6 : Assess the impact of FinTech and blockchain technology on marketing
Marketing is about connecting brands with people, but FinTech and blockchain technology are changing how marketing can be done. It’s constantly evolving and adapting to stay ahead of the curve, which is why you’ll often find it playing with new technologies like FinTech and blockchain technology.
FinTech – or Financial Technologies – refers to the application of technological innovation in finance, including digital currencies such as bitcoin. Blockchain is an online ledger that records transactions across many computers so they cannot be altered or tampered with after they have been recorded. Together these two things are changing how marketers do business by making it easier for them to collect data on consumers while cutting down on costs associated with managing customer relationships through traditional channels such as email campaigns.
Blockchain technology provides a way for companies to store data in an open ledger that cannot be changed or tampered with after being added to the chain. This means all transactions are transparent and available publicly for viewing, which makes it easier to verify information than before. Brands don’t have to worry about who they trust anymore because their data will always remain secure on this new platform called blockchain due its transparency features alone–no need for third-party verification necessary!
Fintech brings us things like artificial intelligence software designed specifically at identifying fraudulent behavior within financial transactions more quickly than traditional methods do today (think bitcoin).
The use of blockchain technology is changing the way marketing can be done. With all of the data that’s being kept on blockchain, it’s easier for brands to connect with people and find out what they want. FinTech companies are also creating blockchain-based software that can identify fraudulent behavior within financial transactions. This will help to protect businesses from fraudulent behavior and make sure that data is always safe.
FinTech companies are also creating blockchain-based software that can identify fraudulent behavior within financial transactions. This will help to protect businesses from fraudulent behavior and make sure that data is always safe. Blockchain technology is perfect for marketing because it can make it easier for brands to connect with people and find out what they want. This technology is also amazing because it can’t be hacked, so it’s safe to store valuable information on.
Assignment Brief 7 : Formulate marketing strategies on the digital platforms
There are a number of different digital platforms that can be used for marketing purposes. Depending on the product or service that is being marketed, some platforms may be more effective than others.
There are few things to keep in mind while formulate marketing strategies –
- Identify your target audience – Before you can start marketing your product or service, you need to identify your target audience. Who are you trying to reach? Once you know this, you can start creating content and ads that will appeal to them.
- Use social media- Social media is a great way to reach your target audience. Platforms like Facebook and Twitter allow you to share your content with a large number of people quickly and easily. You can also use social media to build relationships with potential customers and create a community around your brand.
- Use paid advertising- If you want to reach even more people, you can use paid advertising on platforms like Google AdWords and Facebook Ads. Paid advertising allows You to target a large number of people at once and can be very effective in driving traffic to your website or business.
- Use search engines- If you want to reach a larger audience, you may also want to consider using search engines. Search engines allow you to target a specific audience with your content and ads. This is a great way to reach a large number of people quickly and easily.
There are many ways to reach your target audience, and it’s important to find the one that is best suited for your business. Use these tips to create content that will appeal to your target audience, and you’ll be on your way to a successful marketing campaign.
Assignment Brief 8 : Develop the essential knowledge and interpersonal skills to work effectively in a team.
Develop the essential knowledge and interpersonal skills to work effectively in a team.
A successful manager needs to be an excellent leader, but it’s also important for them to know how their employees operate best. It’s not enough for managers to just know what they want done; they need insight into how each individual handles stress, responds when faced with change or new challenges, and communicates internally (and externally) about their feelings and thoughts.
This way the requests flow smoothly down from one person who understands your strengths and weaknesses – giving you autonomy while ensuring quality results are achieved every time.
If you want to lead effectively, you first need to develop the essential knowledge and interpersonal skills. These skills will help you know how to handle stress, respond when faced with change or new challenges, and communicate internally (and externally) about your feelings and thoughts.
Once you have these skills, you’ll be able to request tasks and projects from your employees without any problem. The next step is to learn how to manage the team, which is another essential skill that a successful manager must have. A well-managed team allows you to thrive in your role while also delivering quality results.
The essential knowledge and interpersonal skills to work effectively in a team are:
- Working constructively with others – being able to identify the needs of oneself, one’s group, and other groups.
- Maintaining confidentiality.
- Showing sensitivity towards others’ feelings or views while maintaining objectivity.
- Expressing opinions clearly but politely when they differ from those of others on occasion without compromising their own integrity or that of the organization.
- Being willing and able to take responsibility for one’s actions even if it means taking personal responsibility for mistakes made by members under his/her supervision who are acting within legal limits when carrying out official duties assigned by law .
Working in a team is an essential skill for any manager. With a well-managed team, you can thrive in your role while also delivering quality results. However, there are certain essential skills that a successful manager must have in order to be successful.
Assignment Brief 9: Demonstrate written proficiency.
Demonstrating written proficiency is important in order to show that you are able to communicate effectively in writing. In order to do so, you must be able to write clearly, concisely, and accurately. You must also be able to use proper grammar, spelling, and punctuation. In addition, you must be able to read and understand written communication in order to effectively carry out your tasks.
The best way to demonstrate written proficiency is by writing well. The more you write, the better you get at it. Practice makes perfect! The more opportunities there are for errors in your writing, the harder it will be for anyone else to find any mistakes because they’ll just become normal part of speech or sentence structure patterns – after all, if something’s easy and comfortable then why change it?
So start small with simple things like making sure that every paragraph has a topic sentence at its head followed by supporting sentences that describe what exactly that topic is. You can also try expanding on one idea from previous paragraphs in subsequent paragraphs- this gives readers an opportunity to take a break before having to keep reading about the same thing over and over again.
Finally, make sure to proofread your work closely for typos, grammar mistakes, and other errors that may have slipped through during the editing process.
The best way to demonstrate written proficiency is to have a portfolio of your work. A portfolio is simply a collection of samples from which you can choose when applying for jobs or promotions. In the event that an employer requests it, be sure to provide examples from each writing style you’ve mastered–in other words, don’t just offer up your most formal piece as evidence of your skills at academic essays; also include some less-formal pieces so they have something more accessible on which they can judge their hiring decision.
Assignment Brief 10: Develop the strategic options for the traditional firms being disrupted
There are a few strategic options for traditional firms being disrupted. They could try to buy the disruptor, they could try to duplicate the technology or business model, or they could try to partner with the disruptor.
If the traditional firm tries to buy the disruptor, it would give them access to the new technology or business model. However, this option is usually very expensive and there’s no guarantee that the purchase will be successful.
If the traditional firm tries to duplicate the technology or business model, it could be successful but there’s also a high chance of failure. It can be difficult to replicate a new technology or business model and even if they do succeed, it might not be enough to keep them from being disrupted again.
The key to success for firms being disrupted is understanding the value they provide and how it can be delivered more efficiently. For example, if a disruptive firm offers an online service that does not require any human interaction or knowledge of specific processes, then there may be opportunities for these types of firms to grow by using innovative technology and developing new services for their customers.
On the other hand, if a traditional company has developed expertise in goods produced with high labor content , then it would make sense for them to try and stay competitive by investing in research & development so as to offer higher quality products at lower costs than their competitors; this strategy could also help them retain margins over time since demand for their products will continue to increase regardless of the competition.
There are a few things to keep in mind when it comes to being disrupted again – understanding the value served by the new technology and how it can be delivered more efficiently is key. If a disruptive firm offers an online service that does not require any human interaction or knowledge of specific processes, they may be able to grow by using innovative technology and developing new services for their customers.
However, if a traditional company has developed expertise in goods produced with high labor content (e.g., cars), then it would make sense for them to try and stay competitive by investing in research & development so as to offer higher quality products at lower costs than their competitor. This strategy could also help them retain margins over time since demand for their products will continue to increase regardless of the competition.
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