Your Task is to Analyze the Strategic Framework Adopted by the Public Listed Company: Strategic Management Report, DMU, Singapore

THE ASSIGNMENT

You are required to engage with a real-life scenario and present an individual academic report. You may draw on subject-specific knowledge, subject-specific skills, and other key skills, including problem-solving, critical thinking, analysis, evaluation, and synthesis, demonstrate a comprehensive understanding of the relevant analytical tools and frameworks to assess environments, strategies, and strategic options.

You must demonstrate the ability to apply these understandings to specific business issues (or strategic initiatives or problems) that is prevalent and exist within the context of the chosen organization. You must also manifest an ability to critique, generate strategic insights, and generating strategic recommendations by balancing time and the need to make inferences and judgments from the information available.

Choosing a Company

You can choose any public listed company, whether it is local, international, multinational or globalcompany. Short background context of that public listed company should be given. Identify how this public listed company avoids strategy failure [identify the problem(s) / challenge(s) and provide solutions] This chosen public listed company should be successful. How does the company plan and execute strategic framework successfully?

Task

Your task is to analyze the strategic framework adopted by the public listed company. Various strategic perspectives, tools, models, concepts and theories should be adopted in the process of discussing the strategic framework. You to consider the current strategic position the Company and to evaluate its business strategy from the perspective of strategic fit, resource-based view and strategic capabilities,

The use of SWOT, PESTEL, VRIN analysis, strategy clock, Porter’s 5 forces analysis, cultural web, warfare perspectives and so forth may be considered. You can choose the methods of analysis but your choice should be justified. The strategic analyses serve a crucial purpose in companies for determining the appropriateness of the business strategy for the future. While writing your strategic analysis report (or individual academic report), you are to prepare and ensure that the strategic recommendations are good for the future of the company.

Task Specifics
You are to:

understand the current strategy of the chosen company and analyse that strategy to provide recommendations for the business.

choose any public listed company. How this public listed company avoid strategy failure and how does the company plan and execute strategic framework successfully.

view the recent changing competitive condition (last 5 years) and business environment.

use any strategic framework /theory /analysis tool covered in the module and any other relevant strategic tools, models and concepts for your application purpose.

use at least 3 to 4 analysis tools in your assignment so that to achieve adequate analysis and to be able to generate sufficient strategic insights.

show performance by applying, analyzing, evaluating, creating and/or generating good strategic recommendations. Descriptive writing is of little value unless it is related to strategy. Link across concepts, tools, or points that you are making and ensure you are providing insights into the business strategy of your chosen company.

use academic references (Harvard Referencing Style). Some of your information sources will inevitably be the business press (FT, BBC Business News etc), online interviews of managers/executives, available case studies, and business services such as Mintel, FAME.

introduce good academic work into your report by making it readable, clear language, logical sequence of ideas and consistent, and be proof-read prior to submission.

make strategic recommendations for your chosen company as this is an important aspect of the assignment.

avoid choosing random strategic analysis tools or frameworks. Only choose strategic tools or models that you can justify their use that will help you to explain the business strategy of your chosen company.

provide explanation, detail and insights into the strategy. It is hard to obtain marks merely from describing.

use report structure as this is an academic report (i.e. cover page, executive summary, table of contents, clear section titles for your body of report, references, and appendices if you have them).

ensure timely submission well before or by the stipulated deadline. In completing the summative assessment coursework you may wish to contact managers or stakeholders of the organisation for interviews or for information regarding strategies. You may seek to interview these by contacting them over Skype or via any digital platform you like, or simply requesting they address questions

over email. It is important to note that not all managers are available or willing to do so and a lack of interviewing will not compromise your grades. However, you may feel you will better understand the strategic direction of the firm through an interview. To facilitate this please familiarise yourself with the ethical guidelines of the

This assessment method reflects conditions you will face when working for companies and when having to conduct strategic analyses of competitors or on behalf of clients (e.g., in consultancy). You will need to work under time constraints, you will not have full and perfect access to all information and you will need to make judgments based on analysis of data and information that you can get access to. Try to integrate information from across different analysis tools and methods for richer strategic insights.