Assignment Details:
You should identify and examine a public relations campaign. Try and choose a campaign where you can access readily available material and artefacts from it (eg articles in trade magazines, organisational material). You should reflect on the campaign against the PR planning process and in relation to theories and concepts discussed in the module, in particular paying attention to theories of persuasion and relationship management. Your analysis should explain what was done and also challenge and critique the approach undertaken suggesting alternatives if appropriate and flagging any ethical or crisis issues the PR team would have had to factor into their planning.
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