You have been asked by your Chief Executive Officer, to select a company from amongst the five sectors and to carry out an evaluation of the marketing: Marketing Strategy Assignment, NUS, Singapore

You work for a private equity firm that is interested in acquiring a company from within one of these sectors: –

1. Food and beverage
2. Retailing
3. Travel and tourism
4. Health Care Services
5. Media and entertainment

You have been asked by your Chief Executive Officer, to select a company from amongst the five sectors and to carry out an evaluation of the marketing and strategy practices of the target company. In doing the analysis, you are required to examine the company’s marketing strategies over the last five years and to present a report of your findings to your CEO.