You are to Assume the Role of the Marketing Consultant of a Singapore Based Company: International marketing Assignment, SIM, Singapore

University Singapore Institute of Management (SIM)
Subject International Marketing

Assignment Brief:

For this assignment, you are to assume the role of the Marketing Consultant of a Singapore based company. This company is seeking to expand its operations overseas and has tasked you to develop a marketing plan in relation to this. The marketing plan is to be based on the company’s intention to expand its operations into any ONE of the following geographic regions:


This individual assignment is a combination of theory and practical application of key marketing concepts pertaining to the conduct of environmental analysis, marketing strategy as well as marketing mix strategy formulation and implementation. While previous modules may have looked at the application of the aforementioned within domestic markets, this module looks to apply the covered concepts within an international setting.

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The marketing plan must, therefore, be well researched and properly investigated, with arguments presented in a logical and coherent manner. Appropriate marketing conclusions made must be explained, justified, and appropriately referenced. The marketing plan should include the following:

  • Executive Summary
  • Relevant Background information of the company and country
  • Business Environment
  • PESTEL analysis, SWOT, and Market Analysis
  • Selected Marketing Strategy
  • Objectives, target markets, market positioning, and marketing mix
  • Implementation and Control
  • Business Conclusion
  • Reference List (APA style)

You are required to consult and correctly reference a MINIMUM of 10 different sources of information (most assignments achieving the top two grade levels available include 10 references). You must use the APA Referencing system to acknowledge your sources of information (both in-text and as a reference list at the end).

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