You’re a Business Developer of an unknown startup company with no reputation, US$1,000,000: BUSINESS DEVELOPMENT Case Study, NUS, Singapore

You may state any assumptions that will help you answer these questions.

You’re a Business Developer of an unknown startup company with no reputation, US$1,000,000 available funding, and no revenue.

There are a few people on the team. The company has a working mental health care that people can use to strengthen their mental health, which is useful for removing anxiety, depression, and more.

The mental health care efficacy has been verified in two studies with volunteers. The mental health care is packaged as a set of PDF files. The company sells licenses to use these PDF files to consumer end-users. The team is given the assignment to “design a repeatable sales process that produces consistent sales and predictable revenue”.

a) What important considerations do you make?

b) How might the team efficiently accomplish the assignment?

c) Why is that a good approach?

d) Which most important sales techniques would you use?

e) Which challenges may arise?

f) How might the team solve those challenges?

The team is then given the assignment to “optimize the sales process – to reduce costs and increase average revenue per customer”.

a) What important considerations do you make?

b) How might the team efficiently accomplish the assignment?

c) Why is that a good approach?

d) Which challenges may arise?

e) How might the team solve those challenges?