Write a Report on a company of his or her choice that is specifically entering or developing within an international market: Global Business Report, Ngee Ann Polytechnic, Singapore

Each student will do a Global Business Report on a company of his/her choice that is specifically entering or developing within an international market addressing the key themes of the Global Business module.

Ideally, choose a company that has the potential to enter an international market or, if having already internationalized, has the interest in entering another region/market. Students should consider the risks of internationalization; evaluation of the different entry strategies and justification for the proposed entry strategy; and other management considerations.

The company selected must be distinct within the cohort. In addition, each individual should include a statement in the appendices of his/her report specifying that he/she has not used this company for any other module project. This assignment assesses the following learning outcomes of this module:

• Application of theoretical concepts of Global Business;
• Critically appraise the theoretical underpinnings of Global Business;
• Understand the different issues and challenges businesses face when they operate in a global environment;
• Examine the cultural, political, and legal issues that impact global business development;
• Evaluate the strategic options available to firms to develop global businesses and assess the internal and external factors affecting the decision.