“With More than Three Million Active Mobile Social Media Users: Strategic Communication Assignment, Singapore

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“With more than three million active mobile social media users, Singapore has one of the most active social media markets in the world (Ngu, 2019). Moreover, the recorded penetration rate for social media and social network users stands at 85 per cent. Hence, it is beneficial for companies to tap into social media platforms to build their brand names.”

TASK

Develop a STRATEGIC COMMUNICATION PLAN (MUST BE DETAILED), with an EMPHASIS on SOCIAL MEDIAPLATFORMSfor an organisation or company.

You should choose any ONE of the following local organisations or companies as the subject of your case study: (Only ONE remember)

Company 1: Bollywood Veggies

Company 2: Goodwood Park Hotel

Company 3: National Gallery in Singapore

Company 4: Qian Hu Fish Farm

In the case study, DISTINGUISH your ORGANIZATION’S BRANDand RAISE its profile among your KEY stakeholders and the LOCAL MEDIA.

(VERY IMPORTANT)The STRATEGIC COMMUNICATION PLAN (MUST BE DETAILED)for your chosen case should include the following requirements:

1. Discuss the characteristics and dynamics of the industry within which your organisation operates and the current communication challenges it faces.
2. Prepare a SIX MONTHS LONG STRATEGIC COMMUNICATIONS PLAN (MUST BE DETAILED) that contains guidelines on the use of social media platforms. In your plan, formulate the strategy and tactics that will help to distinguish your organisation’s brand and raise its profile among your key stakeholders and the local media. You may build your strategic communication plan upon existing programmes or develop a new one for your organisation.
3. Identity and evaluate the challenges you foresee when executing the strategic communication plan and discuss the strengths and limitations of the plan.