| University | Singapore Management University (SMU) |
| Subject | Innovation Strategy and the Corporation |
- What are the challenges which managers might face in trying to organize for a long-term steady stream of incremental innovation?
- How are innovative capabilities built and deployed over time? Explain, providing examples of the ways in which competitive advantage can be constructed through building capabilities.
- Is innovation manageable or just a random gambling activity where you sometimes get lucky? If it is manageable, how can firms organize and manage it – what general principles might they use?
- How might an organization assess a portfolio of possible innovation projects? What are the relative strengths and weaknesses of different approaches?
- How does innovation contribute to competitive advantage? Support your answer with illustrations from both manufacturing and services.
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