WEB278: Your Task for this Assignment is to Develop a web Communications Campaign: Web Strategy Assignment, MU, Singapore

THE BRIEF
Your task for this assignment is to develop a web communications campaign proposal for Children’s Society Singapore.  For the purposes of completing this assignment, the client is represented by your WEB278 lecturer either Dr. Tania Lim or Ms. Angelene Dorai.

Campaign Timeline
6 months from July 2021 to December 2021 (inclusive) The initial campaign budget $5000, but your proposal should include ways to develop sponsorship and strategic alliances via monetary donations, sponsorship, or gifts in kind. Present your budget in a graph form with a written explanation.

THE TASK
The client has asked you to prepare a web communications campaign plan to achieve the following goals/objectives:
1. To increase awareness of the role of the Children’s Society in Singapore via an online event
2. To identify an identified target public as a focus for the campaign
3. To create a web communications strategy for an online family-friendly musical festival event in November 2021
4. To promote and develop a sustainable and online media strategy to support the festival using existing social media platforms and suggestions for other tactics
5. To propose a content plan (with one example) and launch plan (timeline) for the planning and launch of this event
6. To develop two digital personas to represent the different potential stakeholders of this event
7. Attract partnerships/sponsorship and stretch the $5000 budget by an additional 50 percent for this event which can be in cash donations, gifts in kind, corporate sponsorship, etc
8. The proposal is to be submitted as an individual written proposal.

BACKGROUND AND ISSUE AS DESCRIBED BY THE CLIENT

We currently have quite a low web page profile and would like to increase it by hosting an event via our website which complies with Covid-19 restrictions to help us raise awareness of our organization which … ‘protects and nurtures children and the youth of all races and religions  We would like to create a web-based online family-friendly Music Festival in November 2021. We would like to increase and monitor our webpage activity in the lead up to, during, and after this event.

We would like to focus on building a demographic and will be led by your strategy and suggestions on how to build our website audience using the festival. We would like to engage with existing stakeholders and attract at least two new corporate partners to join us on a long-term basis and two new sponsors for the event.

We would like ideas on how to attract people from all over Singapore to participate in the web-based festival. This would include musicians to provide the entertainment, online hosts to interview musicians and introduce them, and an audience who want to enjoy the event. We suggest you create an online registration system that would provide us with data on musicians and our audience.

Many of our clients are underage and vulnerable so we cannot use them in promotional materials as it is important to maintain confidentiality, but we can promote our services. Lastly, we are open to realistic and creative strategies that fit our mission statement, our values, and the work we do in the community which you will be able to research.

1) Background

Your boss just came back from an HRM conference. He is keen to learn more about the latest application of people management theories and concepts in organizations. Over lunch, he asked you to prepare a report on “Opportunities and Challenges to Organisational Socialisation.”

2) Your Task

For this assignment, you are to conduct a literature review on the subject matter to write the Report. The number of articles to examine is FOUR (4).