| University | National University of Singapore (NUS) |
| Subject | Strategic Management in a Global Context |
- Using Ansoff’s matrix, analyze AirAsia and the Tune Group’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis.
- Using Porter’s generic strategy, analyze AirAsia and the Tune Group’s business model. Use the case study to extract information and use figures whenever possible to support your analysis.
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