| University | National University of Singapore (NUS) |
| Subject | Enterprise Innovation |
Part 1
Question 1
Choose one of the organizations that you know or currently working with, explain:
- To sustainable growth, the organization should launch new and innovative products, fulfilling the consumer’s unmet needs and desires, excel- ling in service, and use never-before-thought-of business models. Describe why the organization should launch new and innovative products or fulfilling the consumer’s needs.
- Describe how the organization will improve by managing a creative organization including the below elements. Explain · The reduction of unnecessary controls The adoption of creativity-friendly reward systems and new attitudes to- wards efficiency and failure The communication of the value of creative change Providing the appropriate resources
- Choose one of the improvement elements above and explain how the organization will improve to focus on the innovation management framework.
- Choose one of the idea challenge methods and explain how the above im- improvement can be implemented.
Question 2
- Describe who is an entrepreneur and what is the role of an entrepreneurial team in the business.
- Explain the importance of a business plan and choose one (1) type of business plan and explain how an entrepreneur can use those plans to improve the organization’s goals.
- Describe how market research elements will make an entrepreneur will more effective sales their new product in the market. Give some evidence.
- Describe how networking can improve your business and explain how it boosts your professional confidence.
Part 2
Question 1
Most industries focus on their business improvement and goals by looking at product factors, process factors, marketing factors, and supply chain factors. Choose one of the companies that you know, describe;
- The company profile and business activities
- Describe how multicultural people can work as a group effectively in the above organization.
- What are the advantages of people working in multicultural groups and explain how the business can perform better?
- Address four multicultural issues faced by the above organization. As an entrepreneur, explain how the issues can be minimized or solved.
- What is the challenging face by entrepreneurs in the global market?
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