MKT1705B/MKT1003B: To Serve Customers Better, an Organization Needs to Target: Marketing Principles Assignment, NUS, Singapore

To serve customers better, an organization needs to target its intended segment(s), differentiate itself from its competitors and subsequently position the brand in the minds of its target segment(s). For your report, you are required to identify a brand of your choice. For this brand, you are required to discuss the current segmentation, targeting, differentiation, and positioning strategies. This would include:
• Listing and briefly explaining the major segmentation variables that your chosen brand is using in its marketing efforts.
• Describing and explaining the differentiation strategy adopted by the brand.
• Explaining the current positioning strategy of the chosen brand.