To choose a company/business that uses Big data and Business Analytics to enhance its business: Research methods and business analytics Assignment, NUS, Singapore

Assignment Remit

Many businesses use big data and Business analytics to make better, informed decisions. Think about how Google, Netflix, and Starbucks collect and utilize data to manage their operations and enhance their success. These companies leverage business analytics to optimize various aspects of their operations, from improving user experiences to making data-driven decisions in content creation, advertising, and store management. The insights gained from analytics contribute to their ability to stay competitive and successful in their respective industries.

For this assignment, you are asked to write an essay to reflect your personal view of the usefulness of how Companies / Businesses can leverage Business Analytics to be successful and gain competitive advantage. Each student is required:

•  To choose a company/business that uses Big data and Business Analytics to
  enhance its business. In other words, Big data and Business Analytics can be
  valuable in the context of producing and offering a product or service.
• To critically discuss how does the company/business capture value from big data and different type of Business Analytics (Descriptive, Predictive and Prescriptive)?
• What challenges and opportunities might the company encounter to in using big data and Business Analytics?
  

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