| University | National University of Singapore (NUS) |
| Subject | Marketing/ Branding |
Assignment Task
This poster will depict a synthesis of the marketing strategy for the brand of your choice.
- An analysis of the external and internal environment
- A competitor analysis
- The approach taken to STP
- Strategic use of the brand, both internally and externally
- The marketing mix
- Evidence of ethical and sustainable marketing practices
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References (Harvard Style)
Choose a brand
Three Criteria:
- Personal interest in brand
- Availability of data and information
- Availability of content for the marketing concepts and processes
This can be any brand but it MUST NOT fall in to this list of Interbrand’s best global brands. https://www.interbrand.com/best-global-brands/ visit WARC, MarketLine, Statista & Euromonitor
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