| University | Edinburgh Napier University (ENU) |
| Subject | SOE09601: Strategic Management in a Global Context |
Questions
1.Using Ansoff’s matrix, analyse AirAsia and the Tune Group’s strategy. Use the case study to extract information and use figures whenever possible to support your analysis.
2. Using Porter’s generic strategy, analyse AirAsia and the Tune Group’s business model. Use the case study to extract information and use figures whenever possible to support your analysis.
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