| University | Edinburgh Napier University (ENU) |
| Subject | SOE09401: Strategic Management in a Global Context |
Case Study Analysis
Case 1: H&M in fast fashion: continued success?
Case 2: Severstal: growth and consolidation strategies in a turbulent global steel industry
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Questions
1. Conduct a value chain analysis to identify H&M’s organizational capabilities and use this analysis to identify the core competencies that can build or sustain H&M’s competitive advantage.
2. Drawing on your knowledge of the PESTEL model, analyze the external environment facing Severstal, and identify the key external factors which impact the company.
3. Using Porter’s five forces framework, analyze the attractiveness of the global steel industry in Severstal which operates. Support your analysis with evidence from the Severstal case study.
4. Using Ansoff’s product & market matrix, analyse the direction of growth that Severstal has undertaken to grow their business. Provide recommendations for Severstal’s future growth.
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