SIM336: You are Required to Conduct a Strategic Analysis and Construct Strategic: Strategic Management Report, UoS, Singapore

Assignment Task:

You are required to conduct a strategic analysis and construct strategic recommendations for your chosen company based on current information. A key outcome with this report is to ensure that you are able to construct plausible strategies grounded on solid research, thorough analysis, and logical argument, all presented in a report that is persuasive and clear.

The required format for the case report:

1. Executive summary

2. Introduction

3. Current Company Situation

a. Company profile
b. Financials
c. Manpower strength
d. Turnover
e. Country/countries of operation
f. A number of divisions
g. etc

4. External analysis:

a. identify trends, opportunities, and threats
b. If necessary, define the scope of (a): e.g. Asia only or B2Bonly

5. Internal analysis;

a. Identify the capabilities behind the competencies that create value
b. Will this endure into the future?

6. Issue/Problem definition:

a. What issue/s is/are you trying to resolve?
b. Given this issue what goal(s)/objective(s) must be set?

7. From (6), briefly describe your recommended strategy, based on your SWOT
analysis, that will resolve the issue/s

8. Appendices:

a. E.g. Ratio analysis (place conclusions stemming from this analysis in your main body)
b. Tabulate your Porter’s analysis, SWOT, PEST.
c. Others as appropriate

Learning outcomes:

1. To strategically analyze an organization.
2. To synthesize ideas or solutions relating to strategic issues.

Skills outcomes:

1. Research skills
2. Critical evaluation
3. Creativity
4. Communication