Select a company from any industry and any country in the world and use the business model canvas to design a business model for the company: Strategies for Growth and Excellence, Assignment, NUS, Singapore

1. Select a company from any industry and any country in the world and use the business model canvas to design a business model for the company.

2. Undertake independent research on the company to design the business model canvas for the company, with a key focus on the nine building blocks.

The business model canvas comprises nine building blocks:

1. Customer Segments
2. Value Proposition
3. Revenue Streams
4. Channels
5. Customer Relationships
6. Key Activities
7. Key Resources
8. Key Partners
9. Cost Structure

3. The assignment should explain how the company’s business model enables the company to execute its business strategies.

4. Write an evaluation of the company’s business model identifying its strengths and weaknesses and how and why the company’s business model differs from that of a key competitor in the same industry (2000 words).

5. Students must submit the business model canvas they have designed for their chosen company and the written evaluation.

• Introduction
• Business Model
• Link between business model and the execution of business strategies
• Link to Competitive Advantage
• Strengths and weaknesses of the business
• model and differences to a key competitor
• Conclusion