MN2305: You are required to research the strategic environments of your chosen brand both internally and externally identifying the factors: Strategic Market Context, Assignment, RHUL, Singapore

Then, you will demonstrate the application of theories and frameworks from the module:

1. You are required to research the strategic environments of your chosen brand both internally and externally identifying the factors and drivers relevant to your sector and the business itself.
2. You need to conduct research for at least two main competitors and select the key insights from competitor analysis.
3. You are then required to identify and define the company’s approach to STP as it pertains to your brand.
4. You should then present your brand’s strategic approach to both internal and external branding.
5. You should briefly identify the key elements of the marketing mix (4Ps or 7Ps – depending on whether you chose a product or a service brand).
6. Finally, you should explore the brand’s ethical and sustainable practices.
7. How you design the poster is up to you, this is a creative exercise, so feel free to explore and be imaginative in how you present your poster. It must be visually appealing yet easy to read and at the same time impactful.

The poster should be produced in CANVA and should be equivalent to an A2 printed poster. A PDF version of your poster should be submitted via the usual submission box in Turnitin.