MKTG1053: Discuss the Vihari store’s physical evidence to analyze and evaluate the elements: Service Quality Casestudy, RMIT, Singapore

Questions

1. Discuss the Vihari store’s physical evidence to analyze and evaluate the elements introduced by Vihari to maximize their sales and gain/maintain customers.
2. (a) Identify and discuss in detail two new segments of customers who Vihari could target.

• Complete in-depth research on the promotions of two competitors, as well as what promotions each of your two segments (from (a) above) will respond to and why.
• Then develop a 12-month promotion plan for each of these two segments
• Explain your 12-month promotion plan, through a detailed list of suggestions for each of your target segments. The promotion showed be designed with the objective to increase Vahari’s sales.