MKT6036: This assessment allows you to demonstrate your ability to critically evaluate an emerging theme arising from the changing marketing: Emerging Themes Assignment, BCU, Singapore

This assessment allows you to demonstrate your ability to critically evaluate an emerging theme arising from the changing marketing environment and its impact on a selected sector or industry. The report should be based on leading-edge marketing research and practice in your chosen sector/industry.

Identify and describe an emerging theme related to one of the following areas:

• Marketing
• Consumer Psychology
• Retailing
• Digital

Learning outcomes:-

• Demonstrate the ability to research, analyze, evaluate and synthesize alternate perspectives of a contemporary marketing issue.
• Present and justify their position on a chosen emerging issue in a manner that is persuasive, robust, and convincingly argued from a critical perspective.