MKT3718 Advertising and Promotion Management Assignment 2026, Singapore

MKT3718 Assignment

Product:  Baby Wipes

You are tasked to create a poster to promote your selected brand of baby wipes in a new campaign in Singapore. Create a poster with an A3 size dimension, with either portrait or landscape orientation. Together with your poster, include a short write-up as submission for your Individual Assignment.

Conduct your research and determine:

a) Which brand to represent. (Can select either Huggies, Pigeon or Komodo brand)

b) Who shall be an appropriate target audience for your poster and provide justifications for selecting your choice of target audience(s).

c) What shall be your communication objective. Explain and justify your proposed communication objective in the short write-up.

Things to take note when making the poster:

1) Choice of word in the poster is very important

2) Choose the right image that appeals

3) Times new roman might not be a good font (depending on poster design, whether if it suits)

To make the poster outstanding, consider the following as well where relevant (not compulsory):

1) Split the poster to showcase different scenarios

2) Use hand gestures, image idea

3) Can relate to a movie to resonate or contradict

Your work should include and reflect a good understanding of the market (or the “problem”) and the potential target audience in the new campaign. Starting with a poster concept, your poster should include, but not limited to having an effective headline, an appropriate visual image that is compelling, and most likely a call to action element. You will determine what communication appeal strategy (i.e. rational, emotional, etc.) would be appropriate for the purpose of your poster.

The short write-up should be a statement to explain and justify who your target audience is, your communication objective and why you consider the communication appeal strategy (i.e. rational, emotional, etc.) used in your poster to be effective towards your selected target audience. These could include providing your reasoning and arguments towards the message used, the image selected, the appeal strategies, or your inspiration for the poster’s overall presentation/appeal, etc. Use font Calibri 12, double line spacing, maximum 200 words excluding appendices and references.

NOTE:

To standardize all online submission format

1) Word file consisting of your poster image, short write-up and references.

a) The sequence of page arrangement should be as follow:

Page 1:  An image of the poster

Page 2:  Short write-up  (state total word count on top of page, word count should  exclude your name or the question)

Page 3 onwards:  References & appendix (just stop at page 2 if there is no reference for this section)

b) Note: I will use the “Word Count” function in Word for your short write-up. I understand ensuring the passage ends exactly at 200 words can be quite challenging, hence +/- of up to 10 words are acceptable.

2) The original Image file in which you designed your A3 size Poster. This is to show that you have created the poster in the correct dimension and with high resolution.

3) Do not zip your files or folder.

a) The Word file should be quite small to upload, hence upload as a Word file without zipping.

b) Upload the original poster file without zipping.