| University | Edinburgh Napier University (ENU) |
| Subject | MGMT436: Strategic Management in a Global Context |
- Using Ansoff’s Matrix, analyze Teva’s strategy for growth.
- Critically analyze the framework and recommend another framework to overcome its limitations
- Marks allocated for the presentation of analysis, selection of appropriate tools, use of case evidence as well as external sources notably Teva’s annual report to provide updated information available at the end of this document, minimum of 10 academic sources, referencing technique.
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