Marketing is one of the key ways to help a bank raise awareness of its services to the public: Data Analysis Assignment, SMU, Singapore

• Banking Industry

Background Info: Marketing is one of the key ways to help a bank raise awareness of its services to the public. In this case study, we want to identify how effective the past marketing campaigns were in order to better strategize for future marketing campaigns.

Task: The data provided is related to direct marketing campaigns of a Portuguese banking institution. Using the data provided, analyze the historical
patterns of the effectiveness of previous marketing plans.

1. What is the profile of people who are responsive to the marketing
   campaigns?
2. What is the profile of people who are not responsive to the marketing campaigns?

• Stocks Analysis

Background Info: Information is vital in the stock market. Some assume that knowing the statistics of a market lets us beat it and earn money. The reality can be quite different.

Task: Collect stock data of a preferred industry and conduct some basic analysis. Using the data provided, analyse how the global pandemic, can affect the stock market, and identify some key insights.

1. Which are the companies that have been harmed the most by the COVID-19
   Pandemic?
2. Which are the companies that have benefited the most from the COVID-19
   Pandemic?
3. How to invest during the COVID-19 Pandemic?

• Insurance Premium Data

Background Info: The insurance industry is driven by the simple fact that the capital spent by the insurance company in response to beneficiary claims should not exceed customer premium.
The higher the difference between the approved customer claims and total premium received, equates to higher profits. Generally the more data we have on a customer, the better we are able to understand their needs, as well as assess the risks involved in insuring them.

Task: Using the data provided, analyse the premium prices charged to customers.

1. Who is charged a higher premium?
2. Who is charged a lower premium?
3. Which are the main customers?