Assignment
- You are a consultant hired by an Asian firm (it can be either in the manufacturing or services sector) seeking to make its first entry into the European market. Your role is to give an opinion on the advisability of such a move and to provide guidance regarding the most appropriate European location.
- Your report should highlight the challenges and opportunities likely to face your client if he/she decides to embark on such a move; analysis of the general business environment (the current situation, economic bloc, trading systems, legal framework, influential institutions, etc), from both quantitative and qualitative perspectives. Your report should advise the client on how to enter the market
Table of content:
- Global Business
- Macro Environment
- Micro Environment
- Strategy for Entry
- Recommendation
Conclusion
Theory use: PESTLE, SWOT, VRIO
