Description Recommended word length
1 Description of the company, the nature of its business and any other relevant facts. – 200 words
2 Provide a PESTEL analysis of the company Ensure you include all of the factors; describe the factor and how your company is affected by the factors. – 600 words
3 Undertake Porter’s Five Forces analysis of the company’s competitive environment Ensure you include all five forces; describe the force and how the company’s industry environment is affected by the forces. – 600 words
4 List a minimum of FOUR (4) management recommendations you believe the company could enact to be successful in the future. – 400 words
5 Provide a general conclusion of the current state of the company and its operating environment uncovered from the PESTEL and Porter’s analysis. – 200 words Total words 2000 (+/- 10%)
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