Logistic Supply Chain for Loccioni Group (Loccioni)- Is an Italian company with about 400 employees with main business idea in research, Singapore

Assignment Details:

Loccioni Group (Loccioni) is an Italian company with about 400 employees with main business idea in research, design and development of innovative measurement and industrial control solutions to improve the quality, efficiency, and sustainability of products, processes and buildings. The company integrates several technologies and components, both internally developed and coming from external suppliers, with the goal of delivering to customers “tailored” solutions. Loccioni has always been selling its solutions directly to customers, without involving agents or distributors over the sales process due to the complexity of delivered solutions.

Read the Chapter 4 of following paper and answer the following questions. Baraldi, E. et al. (2015), “The connections between B2B marketing processes and IT solutions: two case studies on the application of CRM in industrial companies,” presented at the IMP Conference 2015, August 25-29, Kolding, Denmark. Available at: https://www.impgroup.org/uploads/papers/8602.pdf [Accessed on 9 June 2018]

(a) In your opinion, why is customer relationship management (CRM) important for Loccioni to manage its supply chain? In your answer, you should identify the goals of CRM at Loccioni. What are the data analysis being performed and how information is used?

(b) Appraise two (2) issues that Loccioni faced as a result of implementing CRM in the organisation. Do you think these implementation issues faced at Loccioni would be the similar to those faced by a third-party logistics (3PL) company? You should support your answer with good reasons.