It matches dollar for dollar spending and also accumulates points for rewards when hitting saving goals: Managing Entrepreneurship Innovation and Creativity Assignment, SMU, Singapore

It matches dollar for dollar spending and also accumulates points for rewards when hitting saving goals. For example, when you spend twenty dollars on a piece of clothing, it will automatically be put aside and save $20 for you.

You can also adjust the savings rate to 2 times or even 3 times your spending. The rewards are vouchers for shopping and groceries which can be used to further increase potential savings.

The potential benefits are helping new and young employees save money on their paycheck automatically every month without the hassle of budgeting. It helps them to save for their retirement goals or financial goals such as getting a house or the next vacation.

You can even compete with your friends and family on your savings rate through the social media feature, which shows the percentage of paycheck saved for the month.

You can then set the savings to be put into a high savings yield account or be used towards purchasing your favorite companies stock. The target audience is mainly new young graduates and employees who are just starting work.

This is good for the target audience as it helps them to build a nest egg for their future.