Identify key Advertising Tools to Promote the Brand: Advertising and Public Relation Assignment, NUS, Singapore

Question: Identify key Advertising Tools to Promote the Brand. This Will Entail Research to Unpack Traditional, non-Traditional and New Media Tools. Press Release Based on Finding

Objective – The assignment is one but divided into 2 sections to ensure both the Advertise and the Public Relations outcomes are tested and grasped.

Section A: Students will be assigned a list of existing brands and will pick on to identify the key advertising tools to promote the brand. This entailed research to unpack Traditional, Non-Traditional, and New M tools

Section B: Based on the campaign findings from Section A, students will write a Press Release to make a newsworthy announcement the product to the media

Structure for Section A –

(List of brands – Audi/St Regis Hotel/Tom Ford/Cadbury Chocolate/Old Chang Kee)

Introduction – what is your essay about

Background – about the brand/company (in-text citation is needed)

Advertising Tools Used – List all the tools used by the brand to promote itself (add screenshots)

Critique the Tools – were they effective or not

Recommendations – 2 ways to improve the advertising strategy

Advertising Tools

Traditional

• Newspaper
• Radio
• Television
• Magazine
• Outdoors (MRT/Bus/Taxis/Billboard/Banners/Lift Landings/Car Park Gantries/Pre-Cinema)
• Personal Selling
• Sales Promotion
• Direct Mailer (Television shopping channels, and leaflets in the mailbox)

Non-Traditional

• Product Placement
• Events
• Membership
• Guerilla Advertising
• Theme Parks
• Factory Tours