| University | Murdoch University (MU) |
| Subject | Communication |
Identify a public awareness or public education campaign that has been designed to change the attitudes and/or behaviors of members of the public. The campaign may be related to health (such as anti-obesity, anti-smoking, immunization), road safety, or science/the environment (such as littering, water-saving).
Once you have chosen the campaign you would like to focus on, select up to three campaign media texts to analyze (for example a billboard, television commercial, radio commercial, print advertisement, internet ad). In your analysis:
• Critically discuss the strengths and weaknesses of the campaign media texts you have chosen. Explain how the chosen campaign tries to appeal to its audience to change their attitudes and/or behavior.
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