ICA1: BM4328 Fashion designer – Kiichiro Asakawa is keen on launching his fashion line in Singapore and would like to hold a launch event in Singapore: Managing Global Events Assignment, NYP, Singapore

Project Outline
This project constitutes 30% of the overall assessment for the module, BM4328 Managing Global Events. The project covers topics from Lectures 3, 4, 5 & 6. It is designed to give learners a first-hand experience of applying the knowledge attained in the aforesaid topics.

This is an individual assignment. This assessment aims to test learners on their applications of data analytics, legal and risk management of Global Events.

Learners will submit individually, a typewritten report including any supporting appendices on your project work, analysis and findings.

Learning Outcomes
After the completion of this project, learners will be able to:
1. Conduct a thorough analysis of their findings based on data.
2. Demonstrate the ability to decipher a legal contract.
3. Develop a risk assessment plan for an event.
4. Provide learners with the opportunity to build analytical skills and develop their event planning skills.

Requirements
Fashion designer – Kiichiro Asakawa is keen on launching his fashion line in Singapore and would like to hold a launch event in Singapore.

Planning to hold a week-long roadshow from 1 April (Mon) to 7 April 2024 (Sun), these are the available venues that can meet the event’s requirements:

As the appointed Event Management Company (EMC), you are required to submit a report to Kiichiro
Asakawa the following:

1) Select ONE venue from the above based on a detailed SWOT. Pls refer to a separate PDF deck on the respective venues’ details

2) Answer the following questions raised by the event owner below. (Refer to the separate document titled “Venue Contract” which will be released at a later date, regardless of the venue selected to answer the questions)
a. By what date is rental to be paid?
b. Assuming the rental is $10,000 per week, how much will be forfeited if rubbish is left behind after the event?
c. Based on the $10,000 rental, what amount should I write the cheque for?
d. By when do we need to get the licences approved?
e. By when do we need to submit the layout plan to the venue provider?
f. By when can we get back the Security Deposit?
g. Am I allowed to set up a backdrop at the venue? If so, how high can it be?
h. When am I allowed to set up the event?
i. Are balloons allowed at the event?
j. If a shopper fainted at my roadshow, who is responsible for this shopper?

3) Develop a risk assessment plan using the risk matrix and identify the high and low risks potentially happening and the prevention and mitigation steps for those risks in the pre event phase.