University | Singapore Management University (SMU) |
Subject | Marketing |
I am aiming to get a concrete idea of what I want to write about for my assignment, conduct some research, and get started. The video you showed us in a previous lecture with the kids in the store affecting the spending habits of the parent made me question the general ethics of child marketing.
If I was to look at visual communications targeted at children, the effect of children on consumer behavior, and brand priming with children, for example, would this be acceptable for the essay?
I understand that it is a reflective essay rather than an investigative essay, but this is something of interest to me and I find specific subjects easier to write about as opposed to discussing topics in a generalized manner….Can you please let me know whether this sort of structure would be viable for the essay, or if I need to focus on three topics in a more broad sense, what I have learned from them, and whether it has challenged or reinforced my initial perception, consolidated with individual research?
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