Assignment Details:
In recent years, there has been a rapid growth in the hotel brand mergers and acquisitions (M&A). Such as the merging of Marriott International and Starwood Hotels and Resorts Worldwide; and the merging of the Accor Hotels and the Fairmont Hotels and Resorts.
With such major mergers, the hotel operation is one of the main concerns that management has to deal with. In this assignment, you and your group members are requested to provide an indepth analysis on how such a brand mergers affects its operation in terms of the four major areas below:
- Their consolidation of corporate teams
- The expanded loyalty program
- The reservation system and
- The value of existing service and product quality.
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