H3629C: The Global Medical Tourism Sector is One of the Fastest-Growing Niche Tourism: Wellness & Medical Tourism Management Assignment, RP, Singapore

Objective

• To develop a thorough understanding of the factors necessary in planning and development of a Medical Tourism project.
• To position Medical Tourism players and destinations as the preferred choice by analyzing and applying concepts learned.

Introduction

The global Medical Tourism sector is one of the fastest-growing niche tourism sectors in the world. You have been appointed to research on ONE of the following medical tourism destinations:

a. Singapore
b. Korea
c. India
d. Thailand
e. Brazil

1a. List TWO (2) major stakeholders and TWO (2) major companies in the Medical Tourism Industry (of your choice from a destination listed above that will help to position that country as a potential Medical Tourism leader after the current Global Pandemic.

1b. Explain how your choice of the TWO (2) stakeholders and TWO (2) major companies mentioned in Question ‘1a’ would contribute to medical tourism in that country.

2a. List TWO (2) PUSH factors and TWO (2) PULL factors that have led medical tourists to leave their country of residence to seek medical treatments in their country of choice.

2b. Describe how each of the FOUR (4) factors mentioned in Question ‘2a’ can help in the growth of medical tourism in your chosen destination.

3a. List the Four (4) Strengths and Four (4) Opportunities (SWOT) of your chosen destination in terms of the current state of the medical tourism industry.

3b. Explain how the factors highlighted in the SWOT listed in Question ‘3a’ can impact the success of your chosen destination.

4. Recommend FOUR (4) key market segments to market your chosen destination in order for their Medical tourism Industry to be successful.

5. Relevance – including a sense of realism, feasibility, and relevance of solutions presented. Please use charts and information to support your recommendations.

6. Format – please see the “Format of Individual Graded Assignment” requirements below. In addition, your assignment should be free of typographical, grammatical, and other such errors. It should also include appropriate use of visual elements where appropriate, has aesthetic appeal and appropriate use of tables, graphs, charts as a visual aid to explain data where appropriate.

7. Referencing – use of proper referencing using the ‘American Psychological Association’ (APA) style. Please see Annex B. All recommendations must be substantiated with data and facts gathered from your research.