| University | Republic Polytechnic (RP) |
| Subject | H3380C: Meeting Convention and Event Management |
BACKGROUND
Your supervisor has tasked you to plan a new convention cum exhibition that could help the company to expand its portfolio and ensure business continuity in the midst of the Covid-19 pandemic.
You are required to develop a 2-day convention cum exhibition proposal in one of the following topics:
- Parenting in a Digital Age
- Using Social Media Marketing to Grow Your Business
- Wealth Management – Growing Digitally
It should be held in the 4th quarter of 2022. The following are the requirements for the convention and exhibition segments.
Convention Segment
The convention will adopt a hybrid model. It hopes to attract up to 500 attendees, with 100 attendees onsite and the rest attending virtually.
Exhibition Segment
This will be a subset of the convention with not more than 10 exhibitors. The exhibition will be open to non-attendees as well.
The proposal should cover the following areas:
Convention Segment
- Background of convention
- Convention program
- Speaker selection and management
- Convention marketing
- Venue selection and space planning
- Attendee management (specifical registration for convention)
Exhibition Segment
- Background of exhibition
- ExProm and VisProm
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