H102: Mr. Harrison, 45, is a British Working in Singapore. He Works in the Shipping: Hospitality And Tourism Management Report, RP, Singapore

Background

Mr. Harrison, 45, is a British working in Singapore. He works in the shipping industry and to keep himself abreast of the latest trends in the industry, he attends one of three major conferences held worldwide annually. He takes the opportunity to bring his family comprising his parents, wife, and child, on vacation when attending the conference.

Mrs. Harrison, 39, is a woman who enjoys adventure as much as she loves culture. The senior Harrisons are both foodies in their late 60s. His father even has his own food blog documenting his eating adventures around the world. The couple has a 5-year-old son who joins them on all their travels.

Mr. Harrison is given a choice of the following three cities with proposed conference dates. He is very busy with work and has decided to engage you, a travel consultant at a renowned travel agency to help plan his trip. Choose one of the three cities from the list below and propose suitable transport, accommodation, food and beverage, and attractions options for the Harrison family.

Using the “Components of Tourism” model, explain to Mr. Harrison why you have chosen the city as a suitable destination.

A: Seoul (7-9 April 2021)

B: Barcelona (16-18 June 2021)

C: Sydney (15-17 September 2021)

Assignment Title:

Vacation Proposal for the Harrison Family

1. Assignment

• Assignment Objectives

This is an individual assignment in the form of a written report. This assignment requires students to:

• Describe the profile of business travelers and leisure travelers
• Explain the characteristics that make some cities more attractive than others for business
• Propose products or experiences in the key operating sectors that will appeal to business and leisure
• Assess the suitability of proposed

 Requirements for Content

Your report should include research, analysis, and discussion of the following areas: