GSBS6410: Strategic Positioning is How a Company Competes in the Market: Economics of Competitive Advantage Assignment, UoN,, Singapore

Question 1:

“Strategic positioning is how a company competes in the market place.” Do you agree with the statement? Provide a real-life example of a company’s strategic positioning and how a company competes.

Question 2:

In the Structure – Conduct – Performance paradigm, explain briefly using real-world examples, how Structure can influence Conduct and how Conduct can influence Performance.

Question 3:

a) Making reference to the airline industry, examine what types of price discrimination are possible? Also, discuss the relevance of different demand elasticities.

b) Analyze the differences in pricing strategy between the mainstream airlines and low-cost airlines.