Growth Opportunities and current emerging Threats in the chosen industry environment. Apply the PESTEL model to identify and discuss: Sustainable Business Strategy Essay, SMU, Singapore

University	Singapore Management University (SMU)
Subject	Sustainable Business Strategy

Growth Opportunities and current emerging Threats in the chosen industry environment. Apply the PESTEL model to identify and discuss a number of important external strategic issues each concluded as an Opportunity (O) or a Threat (T). Use appropriately referenced data to support your arguments.
Industry attractiveness (including competition pressures in the industry in setting). Apply the 5 Forces model to discuss industry attractiveness (each force should be concluded as High, Moderate, or Low, and industry attractiveness should be assessed having these forces in mind.

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