Founded in 1997, Citrusox® is a sock and legwear company based in Singapore. Over the decades, Citrusox® has had a reputation for creating high-quality and functional socks: Retail Marketing Assignment, OU, Singapore

Founded in 1997, Citrusox® is a sock and legwear company based in Singapore. Over the decades, Citrusox® has had a reputation for creating high-quality and functional socks, stockings, and leggings for Singaporean consumers.

However, due to the Covid-19 situation, Citrusox® faces severe challenges as many local retailers do. The Managing Director& Founder Ms. Lena Ong is expecting your recommendations as a retail expert:

Question 1 Citrusox has attempted to brand itself as a functional sock retailer (e.g., no-show socks for workwear, sports socks, etc.). Apply your knowledge of retail image and discuss how to realize this goal.

Question 2 a) Analyze and critique Citrusox’s social media content (from 1st September 2021 to 30 September 2021)

b) Plan how you would design social media content for the month of October 2021, if you aim to promote sales from online channels.