| University | National University of Singapore (NUS) |
| Subject | Principle of Marketing |
213MKT Assignment Brief
Designing Online Presence
Course work 1
Your assignment brief is to critique and analyze the online presence of Old Chang Kee. Refer to https://www.oldchangkee.com/to read up about and understand the brand prior to embarking on this assignment.
Based on the website and all other online presence, your task is to write a report covering the following requirements:
a.Explain and showcase all of Old Chang Kee ‘s online presence with clear mention of each platform
b.Critique the online strategy both as individual platforms and on a holistic approach, and evaluate if the brand has met its key deliverables in addressing customer needs
c.Introduce competing brands in the same industry with a stronger online presence and use these as examples to validate the hits and misses of Old Chang Kee
d.Suggest improvements based on gaps identified for Old Chang Keeto elevate its digital strategy
e.Your report must tap on the following topics to elevate the discussion presented:
i.Topic 1: Principles of Design
ii. Topic 2: Designing for Mobile and Web
iii. Topic 3: Designing for Usability
iv. Topic 4: Writing for the Web
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