Evaluate The Events Chingay 2019 & Osim Sundown Marathon 2019 Held in Singapore, Singapore

Assignment Details:

Question: Singapore aims to be a trend-setter in the events industry; a dynamic events destination, hosting millions of visitors and leveraging on expertise to significantly develop the events industry. In order for events to be planned and executed successfully, it is important for organizers to evaluate similar past events.

You are required to evaluate one of the following events held in Singapore and make appropriate recommendations to improve the chosen event. Record your findings in the form of a report.

• Chingay 2019
• Osim Sundown Marathon 2019

Your report should cover the following areas:

1)  Event Background

• Provide an introduction of your chosen event, which covers
• event objectives
• audience profile
• publicity
• venue selection
• sponsors

2) Event Components

• Describe key program features
• Describe marketing and promotions platforms
• Highlight financial management components
• Identify administration considerations
• Identify operational tasks

3) Event Management Process

• Analyze the event with reference to the following phases:
• Concept and proposal
• Marketing and sales
• Coordination
• Execution
• Execution
• Follow-up

4) Opportunity and Challenge

• Identify ONE (1) possible opportunity and ONE (1) possible challenge faced by the event management team

5) Impact of Event

• Describe ONE (1) positive and ONE (1) negative impact for each type of impact:
• political
• economic
• socio-cultural
• environmental

6) Recommendations

• Based on your analysis of Parts 1 to 5, provide THREE (3) detailed recommendations to improve future runs of your chosen event

7) Relevance

• Relevant ideas, concepts applied with clear explanation and acknowledgment of event perspective
• Clear evidence of relevant, current and credible sources
• Reference to current situations, issues, and trends
• Complete and feasible findings and recommendations