EGR207: Market a Customised Mobile Plan to Polytechnic Students: Hypothesis Testing on Population Mean, Assignment 2, NYP, Singapore

PART 2: Market a Customised Mobile Plan to Polytechnic Students

As part of your internship at a particular telco company, you are required to customise and market a SIM-only mobile plan to our polytechnic students – the Generation Z.

Your marketing research will involve the following:

• the average monthly mobile data usage by NYP students (from Part 1);
• the expected monthly cost that our students are willing to pay;
• the current mobile plans available in the market;
• any other useful information to customise a SIM-only mobile plan for our students.

Step 1: Frequency Table & its Probability Distribution

Expected monthly cost =

Step 2: Current SIM-only mobile plans available in the market

Step 3: Any other useful information

Step 4: Write up of the customised mobile plan for our students and justify your plan